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The Case Against Case Studies…
Every B2B services company uses them. Many manufacturers do too. And too many sales reps, customers and prospects misuse them as often as not. What I’m talking about are Case Studies. You may call...
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The sacred gift, and the faithful servant…
“The intuitive mind is a sacred gift and the rational mind is a faithful servant.” Albert Einstein “We have created a society that honors the servant but has forgotten the gift.” Iain McGilchrist...
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There’s something you need to know…
The headline got your attention, at least enough to read the opening line of the post. Now, you are free to go or stay. You make the call. But you still don’t know what you need to know. So I hope you...
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